Since October last year, all Tesco stores in the Czech Republic have offered a 10 percent discount for students over eighteen with an ISIC student card from Monday to Friday. Based on student feedback, this is now changing. Starting Monday, April 22, students can also shop with the discount on weekends.
“Students often gave us feedback that they do their bigger shopping on weekends, for example when they arrive at the dormitory on Sunday. That’s why we agreed with the Tesco retail chain to extend the discount to weekends. Otherwise, after six months of the discount’s operation, we can say it has become one of our most popular student benefits. For this reason, our cooperation with Tesco is also expanding to Slovakia and Hungary,” said Radek Schich, director of GTS Alive, which issues ISIC student cards.
The student discount applies in all Tesco stores to the entire purchase, including discounted items. Students most frequently buy dairy products, fruits and vegetables, non-alcoholic beverages, sweets, and salty snacks.
Zuzana Grinčová, marketing director of Tesco Czech Republic, stated: „Given the very positive response and great interest in this offer among students, we decided to extend the discount to weekends as well. The 10% discount coupon with the ISIC card is among the most used within the Clubcard app. Students find the digital form of interaction in the Clubcard app very attractive and also appreciate our efforts in sustainability and environmental protection.“
More than a third of students shopping with an ISIC card started using Clubcard newly. The discount is most often used by students shopping in Prague, Brno, and Hradec Králové, specifically in the local Tesco hypermarkets. Their average purchase amounts to 500 CZK.
A GTS Alive survey of 624 students over 18 showed that three-quarters of them have used this discount at least once. A third use it every week. The vast majority of students are willing to travel for the discount even if they do not live or study near a Tesco store. A third of students have used the 10% discount coupon for shopping together with their parents, the rest have not.
Over 40% of students in the survey said they generally shop for groceries about once every few days. A quarter shop roughly once a week. Every fourth student buys food even daily or every other day. Most students spend between one and three thousand crowns per month on groceries. Young people very often try to buy healthy food, ignored by only about 15% of students.
Notes for editors:
The company GTS Alive s.r.o. issues and manages ISIC student cards and ISIC Školák (ISIC Scholar) pupil cards, ITIC teacher cards, and occasionally other cards in the Czech Republic. The company was founded in August 2000. Its predecessor in the Czech Republic was GTS International. GTS Alive s.r.o. is part of the international group GTS Alive Group, headquartered in Prague, with branches in seventeen countries across four continents.
The ISIC student card is primarily used as a student identification card alongside discounts. It also functions in public transport, school canteens, and libraries, or can help secure school access. Regarding discount benefits, recently, alongside the Tesco chain, significant discounts have appeared, for example, in the online fashion store Zoot, the pharmacy e-shop Dr. Max, and the electronics retailer CZC.cz.
Through the chip identification system ISIC PORT, GTS Alive also provides a number of primary and secondary schools with access security to their buildings and an electronic attendance system. The company also mediates travel and accident insurance for students, among other services.
Tesco Stores ČR, a.s.
Tesco was founded in Great Britain as early as 1919, and the company Tesco Stores ČR a.s. entered the Czech market in 1996.
In the Czech Republic, it operates 186 physical stores, the e-shop iTesco.cz, the mobile virtual operator Tesco Mobile, and also 17 gas stations. It has introduced a number of innovations. As the first retailer, it offered the Clubcard loyalty program. Tesco fights against food waste, for example, by offering imperfect fruits and vegetables and donating food surpluses. The Tesco Foundation supports local communities and their activities through the program "You Decide, We Help." In caring for the planet, one of Tesco’s goals, which it has been fulfilling since 2020, is to use 100% renewable electricity.
Mobile app Clubcard Tesco: https://itesco.cz/clubcard/mobilni-aplikace-clubcard/
For more information, contact:
Jan Šimral, media representative of GTS Alive
Tel.: +420 737 944 370
E-mail: info@jansimral.com
Iva Pavlousková, External Communication Manager, Tesco
Tel.: +420 725 775 664
E-mail: press@itesco.cz
