Write with a specific purpose in mind

As the name suggests, a cover letter has to motivate something. In your case, it’s probably an invitation to an interview, acceptance for an internship, or a study program. So always write your cover letter with a specific purpose. In other words, tailor it to the position you’re interested in.

The goal of this letter is to show the potential employer what they gain by hiring you. First, think about why you’re a good fit for the position and what makes you stand out from others. Then, convince the decision-maker to take the next step with you.

Where to start?

Start by finding out exactly what the employer or school is looking for. Carefully read all the requirements to understand which qualities and skills are expected from candidates. In your cover letter, focus on highlighting the strengths that are most relevant to the position.

Gather as much information as you can about the company culture or academic environment and their main goals. This will help you craft convincing sentences about why you would be a valuable asset for the role.

Structure of a student cover letter

Whether you’re writing a cover letter for school admission, an internship, or a job, the structure will be very similar regardless of the field or position. Every cover letter should include the following information:

• The cover letter header, which includes your name, address, and contact information, as well as the name, address, and title of the company or school where you’re applying for a program or job. Don’t forget to add the current date as well.
• Salutation — try to find the contact information of the relevant person and address the letter directly to them. Use the phrase “Dear Mr./Ms. + last name.” If you can’t find the contact person’s name, simply write “Dear Sir or Madam.”
• Introduction
• Main body of the letter
• Conclusion
• Signature

Cover letter format

First of all, remember that a cover letter isn’t an essay to stretch over three pages. It’s quite the opposite — less is more. Your cover letter should definitely be no longer than one A4 page, and if you can make it even shorter, that’s even better.

Think from the recruiter’s perspective: imagine having to read dozens of cover letters. You’d probably favor the shortest one right from the start. Above all, watch out for spelling mistakes and typos, and be sure to proofread your cover letter several times.

Introduction of the cover letter

The introduction of your cover letter is where you want to grab attention and entice the reader to keep going. So try to awaken your inner creativity and give it your all. The first sentence should be fresh and full of energy — forget tired, generic phrases. In this part of the letter, introduce yourself, explain why you’re writing, and mention how you heard about the job, study program, or internship. Don’t forget to express your interest as well.

How to approach the content of a cover letter?

The goal of the main part of your cover letter is to highlight your unique qualities and experiences in two paragraphs, supporting them with concrete examples. Remember, recruiters don’t want promises — they want proof.

Don’t make things up or copy sentences from the internet, because recruiters can easily spot that. Be honest and genuine, but avoid false modesty and steer clear of any negative remarks about yourself or others.

Skip all clichés and meaningless phrases like, “My strengths include independence, diligence, responsibility, and a positive attitude. I can work both independently and in a team,” as these will likely send your letter straight to the email trash.

Recruiters appreciate when you write something original and heartfelt that they won’t find in the other twenty cover letters. Pair that with a positive, confident tone, and you’ll see they’ll be much more eager to meet you in person. Feel free to take inspiration from a professional cover letter template, but make sure to write your final version in your own words.

What to actually include in your cover letter?

 If you’re worried about not knowing what to write in your cover letter because you have little work experience, don’t be — experience isn’t the only thing that proves your skills and abilities.

If you’ve done an internship, volunteer work, or a part-time job that shows your qualities, definitely mention it. Also include any relevant extracurricular or school activities. Remember, you want to demonstrate your skills here, so don’t list every qualification or experience — that belongs in your resume and doesn’t need to be repeated.

Focus on the specific position

Highlight what makes you valuable and shows your creativity. Demonstrate that you understand what’s expected of you and that you think beyond the usual job duties. For example, mention where you believe the position could grow: “I want to help improve XY and make your branch the preferred choice for shopping in XY city.”

The trick is to write more about the organization than about yourself. Talk about how you understand the importance of the work and pick two or three qualities or skills you’ll apply to it. Feel free to mention something specific that impressed you about the company or school (something not mentioned in the job ad). In short, show your initiative.

Conclusion of the cover letter

The closing of your cover letter might seem like just a formality, but recruiters pay attention to this part too. Think of it as a call to action, encouraging the recruiter to contact you. Again, write in a positive, confident tone so you don’t come across as a beggar putting your fate entirely in the company’s hands.

Remember, you want to be an asset to the company — politely, of course, without sounding arrogant or presumptuous. Express gratitude for their time and sign off professionally. If your cover letter is tailored, specific, personal, and professional, your chances of success will be high.

TIP: Check out our other article, How to write a resume as a student.